*This is part two of a two part seminar for those new to coffee value assessment or cupping. In order to facilitate the training and tasting portion of this seminar offering, attendance is capped at 40 participants each session.

Over the past four years, the SCA has undertaken a project to evaluate, evolve, and expand the SCA cupping protocol as a part of its Coffee Value Assessment System development project. An early adopter form and protocol, based on the learnings of this project, will be released in early 2023. Across this double seminar session, Re:co participants will be introduced to the logic underlying the evolution of the cupping protocol in the first session before receiving first-hand practical experience with the early adopter protocol and form. The guided, intensive training session includes descriptive training, including how to use references, and a deep understanding of the affective section of the new system.

This seminar will be offered twice at Re:co 2023, with the AM session designed for an audience who may be new or less familiar cupping and this project. The afternoon session is designed for an audience who cup professionally or who are already familiar with the project's outputs over the past four years.

Everything is Cold
What are some of the cold coffee options at the forefront of broadening coffee’s consumer base? This sensory experience, a blind tasting of cold coffee options prepared in multiple different ways, was inspired by Cheryl Hung’s plenary talk and a seminar covering all the learnings of the Coffee Science Foundation's multi-year research project on cold brew with Professor Bill Ristenpart, Julia Leach, and Peter Giuliano.

What You Drink = Who You Are
Inspired by plenary talks from Andrea Hernández and Bill Durrant, this sensory experience explores the increasing diversity of consumer-packaged goods and how products are often used to show (or tell) people who we are by virtue of what we consume.

*This seminar requires a small amount of pre-event thinking and writing in order to make the most of your time during the session.

This seminar uses not-knowing as a way to think about new products and business models—in other words, creating and holding a productive space of not-knowing.

Clarity is required to create a productive space of not-knowing. The pre-work is designed to achieve this clarity about your business in three areas:

What you want to keep,
What you might be willing to change, and
What you definitely want to change.

The pre-work will take 30-60 minutes using this template.

During the seminar, we'll build on your pre-work to develop ideas for small, low-risk experiments aimed at discovering new customer segments, new products, or new ways of doing business.

Expect about 10 minutes of background from Vaughn, followed by a combination of individual work, small-group workshopping, and whole-group discussion. You'll leave the seminar with at least one fleshed-out idea for a low-risk experiment that you can implement within the next 60 days.