From Value to Values: Determining the Worth of Coffee

Scholars and business people have long sought the source of value, and have come up with various models and theories about value creation. These perspectives can help us think about the components of value, but they all come up lacking when applied to coffee. In this talk, Prof. Fischer looks at how the specialty coffee market confounds theories of value. In the end, valuation is not a science and cannot be understood based on any single formula or equation: creating value is, rather, an art, creatively combining different sources of worth into unique configurations.