Productive Not-knowing: Possibilities for Changing Your Business

*This seminar requires a small amount of pre-event thinking and writing in order to make the most of your time during the session.

This seminar uses not-knowing as a way to think about new products and business models—in other words, creating and holding a productive space of not-knowing.

Clarity is required to create a productive space of not-knowing. The pre-work is designed to achieve this clarity about your business in three areas:

What you want to keep,
What you might be willing to change, and
What you definitely want to change.

The pre-work will take 30-60 minutes using this template.

During the seminar, we'll build on your pre-work to develop ideas for small, low-risk experiments aimed at discovering new customer segments, new products, or new ways of doing business.

Expect about 10 minutes of background from Vaughn, followed by a combination of individual work, small-group workshopping, and whole-group discussion. You'll leave the seminar with at least one fleshed-out idea for a low-risk experiment that you can implement within the next 60 days.