2023 Schedule
Filtering by: “Bill Durrant”
Apr
19
Bill Durrant on Reaching the Next Consumers
We begin our second session right where we left off: the shifting landscape of consumption. In this plenary talk, Bill Durrant will outline the current advertising and media landscape for beverages and offer insights from Exverus' recent research into the upcoming generation of consumers, before offering a glimpse of emerging technology likely to impact business' ability to connect with customers in the future.