Once we have a sense of the overall terrain, we will begin to hone in on the details of what these concepts mean for specialty coffee, right now. Who will come on this journey with us? In this session, we’ll explore connections between consumers and community, attributes and identities. If we are no longer focused on a “singular” narrative of what specialty is–or could be–what range of experiences is currently being valued? By examining case studies, contextualized with market research, this session will help us to create a map of possibilities we’ll draw from later in the day.

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Session Speakers: