Project Description

ConsumerWhat motivates a person to behave in a certain way, or to have certain habits—like drinking coffee every day? What can we learn about our customers from data and research? The specialty coffee consumer does not fit into a box and can not be classified by one demographic, but we can strive to learn more about what coffee drinkers want and why they want it.


Adina Wasserman
Bill Murray
John Buckner
Tracy Ging, Host

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