Before we embark on any journey, it helps to know where we are. Although treated as a commodity, coffee—its production and its consumption—is an incredibly personal experience, often influenced by cultural norms. What does it mean to be “specialty”? Gain insight into the complex and rapidly developing European specialty coffee market through experience, market data, around historical trends, growth, and commoditization.
Knowing our starting point, what are the possibilities moving forward? This discussion will help us find new opportunities for growth in specialty coffee both throughout the value chain as well as into new markets: how can we better assist coffee producers to ensure that coffee is still available in the future? What are some of the challenges of exploring new markets? What technological innovations are being made within coffee that will influence our journey?
Now that we know our starting point and our goals, we can create a practical roadmap of concepts and technologies that will help us to arrive at our desired destinations as an industry. This session will explore a wide array of practical topics approaching the challenges of growth, from how we gain access to capital to the future of coffee biotechnology.